2022 Brand Equity Summer Campaign

Jul 27, 2022

Dairy Farmers of Ontario’s (DFO) latest Farmer Equity campaign is now in market (July 18 through Aug. 31). This campaign continues to build trust and a meaningful connection with Ontario consumers to increase milk consumption across the province.

DFO has leveraged existing successful creative assets, including The Reminder TV spot, while adding new initiatives to ensure our message remains fresh and relevant to Ontario consumers. The campaign also features real Ontario dairy farmers. The Krul family from Arthur, Ont., are seen in The Reminder TV spot; Shelley Kuepfer and her three young daughters from New Hamburg, Ont., supported promotional photography and social media for National Ice Cream Day; while the deVos family from Manilla, Ont., will be featured in a Food Network Canada digital and social video in August, as will the Donkers family from Branchton, Ont.

Together, these assets tell the collective story and shared values of the over 3,400 Ontario dairy farms that work hard to produce high-quality milk, every day.

Source : New Milk

Video: Cleaning Sheep Barns & Setting Up Chutes

Indoor sheep farming in winter at pre-lambing time requires that, at Ewetopia Farms, we need to clean out the barns and manure in order to keep the sheep pens clean, dry and fresh for the pregnant ewes to stay healthy while indoors in confinement. In today’s vlog, we put fresh bedding into all of the barns and we remove manure from the first groups of ewes due to lamb so that they are all ready for lambs being born in the next few days. Also, in preparation for lambing, we moved one of the sorting chutes to the Coveralls with the replacement ewe lambs. This allows us to do sorting and vaccines more easily with them while the barnyard is snow covered and hard to move sheep safely around in. Additionally, it frees up space for the second groups of pregnant ewes where the chute was initially.