2022 Brand Equity Summer Campaign

Jul 27, 2022

Dairy Farmers of Ontario’s (DFO) latest Farmer Equity campaign is now in market (July 18 through Aug. 31). This campaign continues to build trust and a meaningful connection with Ontario consumers to increase milk consumption across the province.

DFO has leveraged existing successful creative assets, including The Reminder TV spot, while adding new initiatives to ensure our message remains fresh and relevant to Ontario consumers. The campaign also features real Ontario dairy farmers. The Krul family from Arthur, Ont., are seen in The Reminder TV spot; Shelley Kuepfer and her three young daughters from New Hamburg, Ont., supported promotional photography and social media for National Ice Cream Day; while the deVos family from Manilla, Ont., will be featured in a Food Network Canada digital and social video in August, as will the Donkers family from Branchton, Ont.

Together, these assets tell the collective story and shared values of the over 3,400 Ontario dairy farms that work hard to produce high-quality milk, every day.

Source : New Milk

Video: Environmental Effects on Sow Fertility - Dr. Isabela Bez

In this special episode celebrating International Women's Day of The Swine it Podcast Show Canada, we bring Dr. Isabela Bez, a veterinarian and PhD student in Brazil, who explains how temperature and light regimes influence sow reproductive performance. She discusses seasonal infertility, climate adaptation, and why environmental monitoring inside barns is critical for herd efficiency. The episode highlights practical management strategies to reduce reproductive losses and improve outcomes. Listen now on all major platforms. "Environmental factors are actually very important on sow reproduction, and sometimes these are the factors that producers tend to not pay attention." Meet the guest: Dr. Isabela Bez / isabela-cristina-cola%c3%a7o-bez-1753381b0 is a veterinarian and PhD student in Animal Science at Pontifical Catholic University of Paraná (PUCPR), Brazil. Her work focuses on swine reproduction, nutrition, and animal welfare, with strong expertise in environmental effects on sow performance. She collaborates with international farms and research groups to improve reproductive efficiency through applied science.