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2024 BFO Swag Shop

Looking to "beef" up your wardrobe or find a great gift idea? The annual BFO swag shop is now open and has you covered! 

Until July 26th, our online shop will be open for a limited time to get you outfitted with your BFO and Ontario Beef gear. There are some great new items, and some old favourites as well! From cozy sweatshirts to fun socks and even water bottles, there is something for everyone!

New to the shop this year, we've added our 'listen. reflect. reconcile." t-shirts. As part of our commitment to truth and reconciliation, BFO created a t-shirt fundraiser. The proceeds from the sale of these orange shirts will be donated to Water First. 

The store will remain open until July 26th. Once the webstore closes, all orders will be compiled, and production will begin. Product delivery times can take 4 - 6 weeks.

Click here to see more...

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Genetics vs Genomics in Swine - Dr. Max Rothschild

Video: Genetics vs Genomics in Swine - Dr. Max Rothschild



In this episode of The Swine it Podcast Show Canada, Dr. Max Rothschild, Distinguished Professor at Iowa State University, explains how genetics and genomics have transformed swine production. He explores genomic selection, key gene discoveries, and the role of gene editing in improving disease resistance and productivity. Practical insights on litter size, meat quality, and industry adoption are also discussed. Listen now on all major platforms!

"Genetic improvement in swine production accelerated significantly once molecular tools enabled identification of DNA level variation influencing growth, reproduction, and meat quality across commercial populations."

Meet the guest: Dr. Max Rothschild / max-f-rothschild-b3800312 earned his PhD in Animal Breeding from Cornell University and has spent over four decades at Iowa State University advancing swine genetics and genomics. His research focuses on genetic improvement, disease resistance, and molecular tools for swine production. A leader in pig genome research, his work has shaped modern breeding strategies.