What’s next for the purebred swine industry? That’s a good question and one that a passionate group of people are exploring and asking of themselves right now.
“The purebred side of the business is constantly changing,” says Clay Zwilling, CEO of the National Swine Registry. “It’s a dynamic industry. I think we truly are in a place of transition. We always talk about the generational gap. But the industry is so fast paced that even in my short tenure of being gone, it changed so much.”
After leading the National Swine Registry for four years, Zwilling decided to make a career change for his family. But his passion for the purebred swine industry drew him back in 2024.
“A lot of what we’re focused on now as an organization is creating sustainability from a breeder base and from a generational knowledge standpoint,” he explains. “We are focusing on educational activities like our Young Breeder Forum held before NSR’s Draft Sale and partnering with National Pork Board and showpig.com to create the National Show Pig Summit to bring people together and have critical discussions.”
Of course, he says NSR never wants to lose sight of the bigger industry as well. From participating in the U.S. Swine Health Improvement Plan to collaborating on industry biosecurity efforts to working with National Pork Board, Zwilling says it’s critical to the future of the purebred industry to be actively engaged strategic partners in these efforts.
Are Youth Swine Shows Shrinking?
Although there have been many exciting conversations around digital pedigree systems and branded pork programs, Zwilling says one of the big topics of conversations NSR is having right now is around talent build in the industry and developing young people.
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