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Beef Demand – Key Producer Vitality Driver in 2025

By Glynn T. Tonsor

Calendar year 2025 continues to develop as one we are likely to remember for some time.  Cattle prices are up substantially, many areas are greener and wetter than in recent years, and yes, we are on the cusp of college football starting (fingers crossed the KC Royals can make a playoff push also!).  While good times indeed should be enjoyed, it is prudent to pause and take stock of key fundamentals at play.  Here, the outsized role of beef demand is again worth highlighting.

As recently outlined in CBB’s The Drive series (“What’s Demand Got to Do with It?”), producer cattle receipts growing in 2024 were directly the result of higher beef demand.  Anytime you can increase volume (carcass weight growth led to small increase in beef production from 2023) AND increase prices per unit we know demand increased – that was precisely the case for beef in 2024.

Source : osu.edu

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Advancing Swine Disease Traceability: USDA's No-Cost RFID Tag Program for Market Channels

Video: Advancing Swine Disease Traceability: USDA's No-Cost RFID Tag Program for Market Channels

On-demand webinar, hosted by the Meat Institute, experts from the USDA, National Pork Board (NPB) and Merck Animal Health introduced the no-cost 840 RFID tag program—a five-year initiative supported through African swine fever (ASF) preparedness efforts. Beginning in Fall 2025, eligible sow producers, exhibition swine owners and State Animal Health Officials can order USDA-funded RFID tags through Merck A2025-10_nimal Health.

NPB staff also highlighted an additional initiative, funded by USDA Animal and Plant Health Inspection Service (APHIS) Veterinary Services through NPB, that helps reduce the cost of transitioning to RFID tags across the swine industry and strengthens national traceability efforts.

Topics Covered:

•USDA’s RFID tag initiative background and current traceability practices

•How to access and order no-cost 840 RFID tags

•Equipment support for tag readers and panels

•Implementation timelines for market and cull sow channels How RFID improves ASF preparedness an