Beef is a Relationship Business

The beef industry relies on relationships. From gate to plate, building trust with loyal customers starts with a conversation.

The Channel Marketing team at NCBA, a contractor to the Beef Checkoff, focuses on cultivating relationships with those companies bringing beef to consumers, such as national retailers, foodservice distributors, manufacturers and restaurant operators.

These important markets are where consumers purchase beef, with more than $80 billion in beef sales annually.^1,2