Canada Beef names Eric Bienvenue as Incoming President

Sep 22, 2023

Canada Beef and the Canadian Beef Check-off Agency have selected their next President.

Eric Bienvenue will join the team as the incoming President effective Tuesday, October 3, 2023.

He has nearly 30 years of experience in senior leadership roles in the Canadian pork and poultry industries.

Bienvenue served as President and CEO of Boire et Frères Inc., Canada’s largest hatchery company and among its biggest chicken producers.

He also spent more than 20 years at Olymel S.E.C, where he held various jobs from line supervisor to Executive Vice President of all pork operations, with responsibilities for 13 plants across Canada and a team of more than 6,500 people.

During his time at Olymel, he was involved in mergers and acquisitions and led initiatives to improve efficiencies and market and product developments and was responsible for multi-million-dollar projects in Red Deer, Alberta, Cornwall, Ontario, and Quebec.

Bienvenue will work side by side with the current president Michael Young over the next six months as part of a transition period until his retirement in March 2024.

Under Young’s 5-year term as leader, the Canadian beef industry has experienced some of the highest beef demand, export volume, and values in decades.

In 2022, Canadian beef exports reached the second-largest volume on record at 511,000 tonnes and set a new record for Canadian beef export values for a total of $4.6 billion

Source : Pembinavalley online

Video: Residue Management

Residue Management conservation practice manages the amount, orientation, and distribution of crop and other plant residue on the soil surface year-round while limiting soil-disturbing activities used to grow and harvest crops in systems where the field surface is tilled prior to planting. This video explores how Ryan McKenzie implemented this conservation practice on his farm in Samson, Alabama.

Practice benefits:

• Increases organic matter

• Improves air quality

• Decreases energy costs

• Reduces erosion

• Improves soil health

The Conservation at Work video series was created to increase producer awareness of common conservation practices and was filmed at various locations throughout the country. Because conservation plans are specific to the unique resource needs on each farm and also soil type, weather conditions, etc., these videos were designed to serve as a general guide to the benefits of soil and water conservation and landowners should contact their local USDA office for individual consultation.