At just under 42 million tonnes, Mexico has the 5th largest feed market in the world. Mexico is highly reliant on imported grains and ingredients for its livestock feed and pet food sector, which makes it a key growth market for Canadian peas: an affordable, sustainably grown ingredient with functional benefits for feed and pet food.
CLANA (XI Congreso Latinoamericano de Nutrición Animal) was an important place to make the case for Canadian peas. The congress is one of the region's leading animal nutrition events, drawing about 600 nutritionists, industry representatives and academics from across Mexico, Central America and South America. These are the people who decide which ingredients go into feed and pet food.
A strong Canadian presence
Pulse Canada had a significant presence at the congress, with a dedicated breakfast session, two technical presentations and support from Canadian government representatives.
The breakfast session, with 60 registrants, brought together major players in Mexico's livestock and pet food sectors. Sebastian Moffet, Consul General of Canada in Guadalajara, opened the session, underscoring Canada's commitment to the market.
Two presentations were delivered on behalf of Pulse Canada:
- Gregorio Lanz (Gowans Ltd.) introduced the Canadian pulse industry and made the case for peas in Mexican swine diets.
- Dr. Alex Rankovic presented opportunities for peas and pulse ingredients in pet food.
A roundtable moderated by Dr. Fernando Cisneros (Gowans Ltd.) then gave participants a chance to raise practical questions directly with the experts.
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