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Canola Council announces 2025/26 board members and highlights an industry ‘rooted in resilience’ in 2024 annual report

At the Canola Council of Canada’s (CCC) annual general meeting held yesterday, president & CEO Chris Davison presented the 2024 annual report: Rooted in Resilience. Davison highlighted how the canola value chain worked together to accomplish and advance a number of efforts amid some challenging circumstances in 2024.
 
“Building resilience, by bringing the value chain together and leveraging our combined strengths is the priority of the Canola Council,” says Davison. “We have a great foundation on which to build, along with a track record of innovation across the value chain that will continue to unlock opportunities and keep us moving forward.”
 

  • The report highlighted several areas of activity in 2024, including:
  • Collaborating on production challenges
  • Advancing canola research
  • Advocating for stable, open trade
  • Working to address market access for biofuels
  • Highlighting the need for supply chain reliability
  • Pursuing policies that keep the sector competitive
  • Connecting with key markets on canola’s contributions to healthy diets and livestock productivity
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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."