Today, the Canola Council of Canada’s (CCC) released a refreshed strategic framework, Canola Forward: A Strategic Framework for 2025 – 2030, which builds on the organization’s strong foundation and sets out a clear and renewed focus designed to help Canada’s canola industry thrive in fast-changing domestic and international environments.
The framework was developed in collaboration with members and stakeholders from across the canola value chain and beyond. It sharpens the CCC’s focus on areas of critical importance for the industry – with a focus on volume, value and members. The CCC is prioritizing enabling innovation, advancing market access and amplifying the value of Canadian canola, inclusive of a growing opportunity for canola not just as food and feed, but also as fuel.
“This framework builds on the strong foundation that has made Canadian canola a global leader,” said Chris Davison, president & CEO of the CCC. “It is focused on priorities identified by the Canadian canola industry and outlines the role that the CCC will play in delivering continued value to our members and the broader value chain.”
The new framework ensures the CCC is aligned to help the industry seize emerging opportunities while navigating changing industry and trade dynamics.
The Council’s work will concentrate on three core priorities:
- Sustainable and reliable supply – growing the volume of Canadian canola to meet domestic and global market needs
- Stable markets for value optimization – growing the economic value of canola by developing and defending markets for Canadian canola and canola products
- Member service excellence – delivering continued value to members through Council services and working to strengthen coordination and engagement with industry partners
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