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Check-in on the Checkoff: Finding CommonGround on the Road

By Joe Roberts

Joe Roberts is a farmer from Belmond, Iowa, and serves as the Iowa Corn Promotion Board (ICPB) President and on the Exports and The Grain Trade Committee. 

Joe Roberts is a farmer from Belmond, Iowa, and serves as the Iowa Corn Promotion Board (ICPB) President and on the Exports and The Grain Trade Committee. 

Whether you’re driving down a gravel road or a major highway, April is a season of constant motion defined by the sight of planters rolling through fields. As corn farmers, we are working to plant our crops in the field to raise the food, feed and fuel the world relies on. This time of year, amplifies the importance of sharing stories with those removed from the farm, which is why the Iowa Corn Promotion Board (ICPB) continues to invest in consumer-facing programs, like CommonGround. 

CommonGround is a national network of female farmers dedicated to connecting with consumers across the country. These farmers are mothers, sisters, wives, business owners and agricultural professionals who share their story of Iowa’s diverse agricultural landscape. Their mission is simple: CommonGround  serves as a bridge between their farms and the dinner plate, ensuring families have the facts about the safety and quality of the ag products they buy. 

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