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Check-Off Approval Granted To Manitoba Crop Alliance

The Manitoba Crop Alliance (MCA) has received its designation regulation under The Agricultural Producers’ Organization Funding Act.
This allows for the collection of a mandatory check-off from all sales of wheat (spring and winter), barley, sunflowers, corn, and flax in Manitoba. The check-off amounts are unchanged to what was in place with the five amalgamating organizations and remains refundable. Manitoba Crop Alliance will begin collecting check-off from the specified crops starting August 1, 2020.
“It is an exciting hurdle to clear as we move towards Manitoba Crop Alliance becoming operational August 1, 2020,” said Doug Martin, secretary of MCA’s interim-board. “We extend our gratitude to the Manitoba Farm Products Marketing Council and Manitoba Agriculture and Rural Development for their guidance and support throughout the process.”
Check-off funds collected by MCA will be invested in three main areas, which will make up 86% of MCA’s total budget: research and production, market access and development, and communication and advocacy initiatives.
MCA has also announced its management team effective August 1, 2020.
Pam de Rocquigny will serve as MCA’s chief executive officer. de Rocquigny is currently the general manager of the Manitoba Corn Growers Association and Manitoba Wheat and Barley Growers Association.
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