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Dealers Prepare Customers for Busy Season & Showcase New Tech at Winter Clinics

As planting season 2025 quickly approaches, many dealers are keeping their customers engaged — and prepared — with winter clinics.  

11-store Wisconsin and Illinois Case IH dealer Johnson Tractor hosted its first series of crop production clinics at 7 different locations over the past 2 weeks. More than 300 customers attended the sessions, which included hands-on demonstrations and in-depth training on Case IH, Kinze and Precision Planting equipment. Complimentary lunch was provided, and as a bonus, everyone who attended received a 10% discount on qualifying parts and services.

Meanwhile, 5-store Wisconsin New Holland dealer Swiderski Equipment hosted a planter maintenance clinic at the Food and Farm Exploration Center in Plover, Wis. A clinic like this can help cut down on service calls during busy season by teaching the customer how to troubleshoot problems on their own.  

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Season 7, Episode 4: Using Data to Better Manage PRRSV

Video: Season 7, Episode 4: Using Data to Better Manage PRRSV

PRRS continues to be one of the biggest challenges facing pork producers, but each outbreak can also provide valuable information about herd recovery, losses and the management decisions that follow.In this episode, Dr. Ana Paula Serafini Poeta Silva, a research scientist at Iowa State University, discusses the PRRS Outbreak Management Program, or POMP, and what researchers have learned from a database containing information from more than 700 breeding-herd outbreaks. She explains how POMP uses data from individual outbreaks to establish benchmarks producers can use to better understand what to expect during recovery, including potential losses and the time it may take for a herd to return to baseline production. The conversation also explores how PRRS management has evolved, including the role of live virus inoculation and modified-live vaccines.