As planting season 2025 quickly approaches, many dealers are keeping their customers engaged — and prepared — with winter clinics. 11-store Wisconsin and Illinois Case IH dealer Johnson Tractor hosted its first series of crop production clinics at 7 different locations over the past 2 weeks. More than 300 customers attended the sessions, which included hands-on demonstrations and in-depth training on Case IH, Kinze and Precision Planting equipment. Complimentary lunch was provided, and as a bonus, everyone who attended received a 10% discount on qualifying parts and services.
Meanwhile, 5-store Wisconsin New Holland dealer Swiderski Equipment hosted a planter maintenance clinic at the Food and Farm Exploration Center in Plover, Wis. A clinic like this can help cut down on service calls during busy season by teaching the customer how to troubleshoot problems on their own.
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