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Despite remarkable greenhouse sales in 2020 – uncertainty lies in the year ahead

After the whirlwind that was 2020, the big question for Canada’s greenhouse sector is whether 2021, the International Year of Fruits and Vegetables, will follow suit. Overall greenhouse sales rose 9.4% last year, with the main star fruits and vegetables. In 2021 however, producers may face some significant headwinds. Rising costs and a higher loonie may prevent a year of similar sales growth.

COVID’s boost to greenhouse revenues

In a year marked by the pandemic, greenhouse fresh vegetable receipts rose at their fastest pace since 2012 and for the eighth consecutive year, up 12.3% to $1.8 billion in 2020 (Figure 1). That came after a good year in 2019 when sales rose 5.0% to $1.6 billion. Once COVID hit, the fast pivot to alternative consumer avenues such as curbside pickup and online shopping helped push farm cash receipts up a whopping 19.8% year-over-year in the first quarter of 2020. It was a harbinger of things to come in Q2 and Q3.

With 23.9% growth in hectares between 2015 and 2020, greenhouse fruit and vegetable production capacity rose to 1,809 hectares last year. Production rose for peppers and cucumbers, two of the three fresh vegetables we produce on a large scale, while tomato production, the largest in terms of value and volume, dropped 3.2%. Tomatoes led in sales growth (12.1%), followed by cucumbers (+9.4%) and peppers (+7.3%), accounting for 92.5% of total sales. 

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Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.