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A new image for the machinery division

The machinery division of Avantis Coopérative has adopted a new unifying and inclusive brand image for all of its activities, including all its establishments in Chaudière-Appalaches, Bas-Saint-Laurent and Mauricie as well as its partner companies J.-René Lafond in Mirabel and Équipements JMAR in Alma. Although the latter retain their own well-known identity in their region, they will proudly endorse their belonging to Machinerie Avantis. A strong image to clearly communicate its diversified service offering.

“This important step, aligned with its business strategy, strengthens the division’s positioning in the industry, with its business partners and its customers,” mentioned the CEO of Avantis Coopérative, Michel Delisle.

“We operate in a multi-brand agricultural and industrial environment including renowned manufacturers such as New Holland, Wacker Neuson, Weidemann, Manitou and most recently Mecalac. The new Avantis Machinery identity clearly unites our entire offering while proudly displaying our membership in Avantis Cooperative,” explained the vice-president of the Machinery division, Jean- Sébastien Lemelin.

The presence of the Avantis brand in the commercial name Machinerie Avantis asserts with confidence their kinship bond, thus benefiting from the growing notoriety of the cooperative in mutual reinforcement.

Source : Avantis

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