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Ascenso Tires OEM Team Expands with Addition of Sylvain Dube

Ascenso Tires has announced the joining of Sylvain Dube as an addition to their OEM Sales Team for the North American market.

With a rich experience of over 35 years across the rubber industry, automotive sector, custom rubber mixing for the tire industry, Dube has made significant strides in the AG & Construction industry. His career has taken him through Canada, Belgium, and the US, where he has accumulated a wealth of knowledge and expertise.

At Ascenso, he will be focusing on OE1 and OE2 accounts in North America. Previously, Sylvain spent over a decade at Michelin/Camso/Airboss, where he established strong relationships with industry giants such as CNH, John Deere, AGCO, Claas, Toyota, and Komatsu.

“Sylvain has a proven track record and is the right fit to support our strong growth.”, says Olivier Hubrecht, President Global OEM for Ascenso Tires.

Ascenso caters to the needs of the following key global segments: Agriculture, Industrial & Construction, Earth Mover, Material Handling, and Agroforestry. Since starting operations in 2020, Ascenso tires are in over 100 countries across the globe with 750+ SKUs.

Source : Farm Equipment

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What Is Remote Sensing In Precision Agriculture? - The World of Agriculture

Video: What Is Remote Sensing In Precision Agriculture? - The World of Agriculture

What Is Remote Sensing In Precision Agriculture? In this informative video, we will dive into the fascinating world of remote sensing and its role in precision agriculture. Remote sensing technology allows farmers to gather critical information about their fields without the need for physical presence. By utilizing satellites, drones, and aircraft equipped with advanced sensors, farmers can monitor various aspects of their crops, from temperature and moisture levels to overall plant health.

We will explore how the data collected through remote sensing can empower farmers to make strategic decisions for their crops. With the ability to identify specific areas that require more water or nutrients, farmers can optimize resource usage, leading to healthier plants and improved yields.

Moreover, remote sensing plays a vital role in tracking crop growth over time. By comparing images taken at different growth stages, farmers can evaluate their crops’ development and adjust their management practices accordingly.