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Parallel Ag Named Top Massey Ferguson Dealer in North America

CHICKASHA, Okla.– Parallel Ag, a leading agricultural equipment dealership across the Midwest and Southern Plains, has officially been named the number one dealer for Massey Ferguson in North America. The established brand achieved this title by demonstrating exceptional sales volume for the 2024 calendar year. This distinction highlights the company’s longstanding commitment to excellence and its pivotal role in supporting regional agricultural efficiency.

“We at Parallel Ag are proud to announce that we have become the #1 Massey FergusonDealer by volume,” said Shawn Skaggs, CEO of Parallel Ag. “Massey Ferguson is a great company to represent with great products to help our farmers be efficient and get the job done while they feed our communities. Our team has worked tirelessly for years to provide the kind of experience that people want to tell their friends and neighbors about and that hard work and commitment has paid off in the form of this achievement.”

In today’s fast-paced agricultural landscape, efficiency is essential for farmers. The extensive inventory of AGCO parts and unmatched 24/7 service is a testament to Parallel Ag’s dedication to customer satisfaction. Furthermore, the strategic rotation of skilled technicians among various locations fosters collaboration, amplifying the skill sets of all technicians and significantly benefiting clientele.

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From Conventional to Regenerative: Will Groeneveld’s Journey Back to the Land

Video: From Conventional to Regenerative: Will Groeneveld’s Journey Back to the Land

"You realize you've got a pretty finite number of years to do this. If you ever want to try something new, you better do it."

That mindset helped Will Groeneveld take a bold turn on his Alberta grain farm. A lifelong farmer, Will had never heard of regenerative agriculture until 2018, when he attended a seminar by Kevin Elmy that shifted his worldview. What began as curiosity quickly turned into a deep exploration of how biology—not just chemistry—shapes the health of our soils, crops and ecosystems.

In this video, Will candidly reflects on his family’s farming history, how the operation evolved from a traditional mixed farm to grain-only, and how the desire to improve the land pushed him to invite livestock back into the rotation—without owning a single cow.

Today, through creative partnerships and a commitment to the five principles of regenerative agriculture, Will is reintroducing diversity, building soil health and extending living roots in the ground for as much of the year as possible. Whether it’s through intercropping, zero tillage (which he’s practiced since the 1980s) or managing forage for visiting cattle, Will’s approach is a testament to continuous learning and a willingness to challenge old norms.

Will is a participant in the Regenerative Agriculture Lab (RAL), a social innovation process bringing together producers, researchers, retailers and others to co-create a resilient regenerative agriculture system in Alberta. His story highlights both the potential and humility required to farm with nature, not against it.