Parallel Ag Named Top Massey Ferguson Dealer in North America

Oct 17, 2024

CHICKASHA, Okla.– Parallel Ag, a leading agricultural equipment dealership across the Midwest and Southern Plains, has officially been named the number one dealer for Massey Ferguson in North America. The established brand achieved this title by demonstrating exceptional sales volume for the 2024 calendar year. This distinction highlights the company’s longstanding commitment to excellence and its pivotal role in supporting regional agricultural efficiency.

“We at Parallel Ag are proud to announce that we have become the #1 Massey FergusonDealer by volume,” said Shawn Skaggs, CEO of Parallel Ag. “Massey Ferguson is a great company to represent with great products to help our farmers be efficient and get the job done while they feed our communities. Our team has worked tirelessly for years to provide the kind of experience that people want to tell their friends and neighbors about and that hard work and commitment has paid off in the form of this achievement.”

In today’s fast-paced agricultural landscape, efficiency is essential for farmers. The extensive inventory of AGCO parts and unmatched 24/7 service is a testament to Parallel Ag’s dedication to customer satisfaction. Furthermore, the strategic rotation of skilled technicians among various locations fosters collaboration, amplifying the skill sets of all technicians and significantly benefiting clientele.

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Video: Western Canadian Agriculture: Hard Times Made the World's Best Farmers

Western Canadian agriculture produced the most advanced farmers in the world not through abundance but through adversity. The crow rate fell. The wheat price went nowhere. The brown envelopes stopped.

When the subsidies disappeared, the bad farmers left and the good ones stayed. And the ones who stayed could not just grow wheat anymore. They started growing lentils and canola and peas and flax and faba beans. They built crop rotation. They got serious about agronomy because there was no government backstop. That process produced the Western Canadian agriculture Dennis Bulani describes in this clip: the most advanced, most educated farming culture in the world.

His contrast with Iowa corn and soybean farmers is sharp. At a DeKalb farmer meeting in Okoboji, Iowa, he asked what crop rotation they ran. Beans on corn stubble, corn on bean stubble. How do you fertilize? The co-op agronomist handles it. Have you considered other crops? No need. We make so much money on corn and soybeans. Western Canadian agriculture was never allowed that comfort. And now those Iowa farmers are watching soybean markets lock up with China and corn prices slide, and they do not have the agronomy knowledge or the research base to pivot. Western Canadian farmers adapted on a dime because they had done it before.

Dennis also makes the case that Western Canadian agriculture keeps adapting in real time. Low commodity prices over the past year have pushed growers to look seriously at precision spot-spray technology. He knows a neighbor who bought a sprayer with the seeing-eye system and sprayed only 80 out of 320 acres. As a chemical retailer Dennis acknowledges that will affect his sales. He supports it anyway, because if it advances Canadian agriculture and makes farmers money, that is a good outcome.

The lesson Dennis draws from the tale of two farms: continuous improvement is the only durable strategy. When canola was $22 a bushel some growers went to Arizona instead of the Crop Production Show. When the price came down those same growers came back to the research and the discipline. Products do not go on Rack Petroleum's shelves unless they pass a replicated trial first. That is what Western Canadian agriculture built through hard times: farmers who do the work whether the times demand it or not.

Dennis Bulani is CEO of Rack Petroleum and Ultimate Yield in Biggar, Saskatchewan. Dan Aberhart hosts GTF Productions, Western Canadian Agriculture's foremost live briefing platform and its foremost AI training platform for ag operators