This expands full-service equipment support across northwest North Carolina and Southwest Virginia
Rogers Tractor announced it has been named an authorized dealer for Massey Ferguson, expanding its ability to serve farm, ranch, and rural lifestyle customers across Northwest North Carolina and Southwest Virginia.
With this addition, Rogers Tractor will offer a full line of Massey Ferguson tractors, implements, and hay equipment, along with expanded parts availability and complete warranty support. The dealership will also provide access to Sunflower Tillage Equipment, AGCO legacy parts, and Gleaner combine parts—positioning Rogers Tractor as a comprehensive equipment and support partner for customers throughout the region.
“We’re proud to bring Massey Ferguson to our customers,” said Dustin Rogers, President of Rogers Tractor. “This isn’t just about adding a product line—it’s about strengthening our ability to serve farm, ranch, and rural lifestyle customers with dependable equipment, responsive service, and long-term support. Our goal is to provide our customers with tools to help their work be more productive and enjoyable.”
Rogers Tractor continues to invest in a full-service dealership model—integrating equipment sales, parts, and service to reduce downtime and provide reliable support when it matters most. By aligning with Massey Ferguson and AGCO’s portfolio of brands, the company is positioned to support a wide range of equipment needs, from small acreage owners to commercial farming operations.
“I am excited to welcome Rogers Tractor to the Massey Ferguson family. Their commitment to understanding the local communities’ needs coupled with an extensive knowledge of the farming and equipment industry is going to be a tremendous asset to AGCO’s dealer distribution strategy.” said Jacob Willis, Account Manager at AGCO.
Rogers Tractor is now accepting orders and scheduling demos for incoming Massey Ferguson inventory, with initial equipment arrivals expected in April 2026.
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