SurePoint Ag Poised for Growth with New Sales & Production Center

Jan 08, 2026

Atwood, Kansas – SurePoint Ag Systems recently celebrated the grand opening of its new Sales and Production Center in northwest Kansas with a series of special events on December 16, 2025. In addition to all-employee meetings and guided tours, the celebration included a ribbon cutting ceremony and open house attended by nearly 300 people representing employees, dealers, customers, community members, contractors, and other dignitaries.

Cedric Green, Director of Operations for SurePoint Ag Systems, opened the ceremony with remarks about the project and the many teams who made it possible. “This facility isn’t just square footage — it’s capability,” Green said. “It’s where we’ll be able to build and ship more reliably, train more effectively, and collaborate more closely.”

He went on to thank the various contractors involved with the project, and the many teams at SurePoint Ag who helped make the move into the new facility possible. “You did it safely, you did it right, and you did it efficiently,” Green said. “The result is a facility designed for today’s operations and tomorrow’s growth.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.