VitalEdge Technologies Appoints Theresa Thomas as Executive Vice President of Strategic Partnerships

Jul 02, 2026

CARY, N.C., June 30, 2026 — VitalEdge Technologies, a leading global provider of dealer management solutions for the heavy equipment industry, today announced the appointment of Theresa Thomas as Executive Vice President of Strategic Partnerships, effective June 29.

Thomas brings more than two decades of experience building partner programs, channel strategies and high-performing teams that support business growth in the software space. In her new role, she will lead VitalEdge’s partnerships strategy, including technology alliances, ecosystem development, channel relationships and partner-led growth initiatives. She will work closely with VitalEdge’s product, sales, marketing and customer teams to expand a trusted partner ecosystem that helps equipment dealerships connect the critical technologies they rely on every day.

As equipment dealerships continue to modernize, partnerships are becoming increasingly important to how dealers evaluate, adopt and connect technology across their businesses. Dealers rely on ERP, DMS, rental, analytics, OEM, payments, tax automation, cybersecurity and other systems to run daily operations. VitalEdge’s partner strategy is focused on bringing trusted technology providers into a connected ecosystem that extends the value of its dealer management platforms while supporting the operational reliability dealers expect from mission-critical systems.

Click here to see more...

Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.