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Farm tests heat detection technology

A project underway on a Saskatchewan farm is testing technology that determines when a cow is in heat.

SenseHub Cow-Calf is new for the beef sector, although the dairy industry has used the technology for a while.

Dr. Sam Wauer, associate director of cattle veterinary services at Merck Animal Health, said an Allflex Sense Hub ear tag placed in a female at least two weeks before she is due to be bred will collect data 24-7.

The tag establishes a baseline from movement and behaviour data points, and a change in that baseline indicates the optimum breeding window. The producer’s phone will receive an alert and the ear tag will flash when that occurs.

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CEO’s of the Industry | John Prestage – Prestage Farms

Video: CEO’s of the Industry | John Prestage – Prestage Farms

Leadership, Legacy & the Future of Pork and Poultry

CEO’s of the Industry, Jim Eadie sits down with John Prestage, CEO of Prestage Farms, one of the largest family-owned pork and poultry companies in the United States.

From its beginnings under founder Bill Prestage to its evolution into a multi-state, vertically integrated protein company, this conversation explores what it takes to scale responsibly while staying rooted in family values.

John shares how Prestage Farms balances growth, culture, and innovation across both pork and poultry, and how leadership transitions within a family business can strengthen — not dilute — a company’s mission.