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Farm tests heat detection technology

A project underway on a Saskatchewan farm is testing technology that determines when a cow is in heat.

SenseHub Cow-Calf is new for the beef sector, although the dairy industry has used the technology for a while.

Dr. Sam Wauer, associate director of cattle veterinary services at Merck Animal Health, said an Allflex Sense Hub ear tag placed in a female at least two weeks before she is due to be bred will collect data 24-7.

The tag establishes a baseline from movement and behaviour data points, and a change in that baseline indicates the optimum breeding window. The producer’s phone will receive an alert and the ear tag will flash when that occurs.

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Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Video: Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Today’s episode features three guests discussing the similarities and differences between pork production in the United States and Brazil, along with strategies for managing risk in today’s industry while recognizing and acting on opportunities. First, Dr. Anne Caroline de Lara, executive manager of live pig production at Seara Alimentos, a JBS company in Brazil, is joined by Dr. Matthew Turner, head of operations for JBS Live Pork. Together, they discuss how labor, climate and ventilation challenges vary between Brazil and the United States, while underscoring their shared commitment to raising healthy pigs. They also point to lessons producers in both countries can take from one another’s systems and on-farm experiences. Then, Brady Reicks, risk manager at Reicks View Farms, shares his perspective on risk management, drawing from his background in markets and his transition into farming. He discusses how protecting margins varies by operation and offers practical approaches producers can use to make marketing and business decisions with greater confidence rather than hesitation.

Both conversations were recorded at recent industry events focused on swine livability, including the International Conference on Pig Livability and Iowa Swine Day.