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Farm tests heat detection technology

A project underway on a Saskatchewan farm is testing technology that determines when a cow is in heat.

SenseHub Cow-Calf is new for the beef sector, although the dairy industry has used the technology for a while.

Dr. Sam Wauer, associate director of cattle veterinary services at Merck Animal Health, said an Allflex Sense Hub ear tag placed in a female at least two weeks before she is due to be bred will collect data 24-7.

The tag establishes a baseline from movement and behaviour data points, and a change in that baseline indicates the optimum breeding window. The producer’s phone will receive an alert and the ear tag will flash when that occurs.

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Genetics vs Genomics in Swine - Dr. Max Rothschild

Video: Genetics vs Genomics in Swine - Dr. Max Rothschild



In this episode of The Swine it Podcast Show Canada, Dr. Max Rothschild, Distinguished Professor at Iowa State University, explains how genetics and genomics have transformed swine production. He explores genomic selection, key gene discoveries, and the role of gene editing in improving disease resistance and productivity. Practical insights on litter size, meat quality, and industry adoption are also discussed. Listen now on all major platforms!

"Genetic improvement in swine production accelerated significantly once molecular tools enabled identification of DNA level variation influencing growth, reproduction, and meat quality across commercial populations."

Meet the guest: Dr. Max Rothschild / max-f-rothschild-b3800312 earned his PhD in Animal Breeding from Cornell University and has spent over four decades at Iowa State University advancing swine genetics and genomics. His research focuses on genetic improvement, disease resistance, and molecular tools for swine production. A leader in pig genome research, his work has shaped modern breeding strategies.