The Canadian Beef Breeds Council is getting over 2 and a half million dollars from the federal government.
The money is earmarked for a market development strategy, international trade shows and trade missions.
The goal is to raise awareness of Canadian beef genetics.
Those projects will be aimed at expanding key markets, including the U-S, Mexico, Europe, China and Kazakhstan.
Council President Dave Bolduc says showcasing Canadian beef genetics should lead to new opportunities that directly contribute to the economic stability of the family farm.
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