Ontario’s fruit and vegetable growers are welcoming a $175,000 investment into the Ontario Fruit and Vegetable Growers’ Association (OFVGA) Fresh from the Farm school fundraising program.
Over the next three years, the funding will support the development of a new website and e-commerce platform that along with enhanced marketing initiatives will help boost sales of Ontario- grown fruits and vegetables. This will also make it easier for schools and registered childcare organizations across Ontario to offer the Fresh from the Farm school fundraising program to their communities.
“The Ontario government is proud to support the Ontario Fruit and Vegetable Growers’ Association Fresh from the Farm program because it connects students with local farmers across the province, teaching them about the importance of healthy eating and supporting local producers while providing a unique fundraising opportunity,” said Trevor Jones, Minister of Agriculture, Food and Agribusiness. “This program brings fresh, delicious fruit and vegetables directly into family homes and helps protect our farmers and food supply chain by opening up local markets.”
"This exceptional program helps teach students about where their food comes from and the importance of healthy eating,” said Paul Calandra, Minister of Education. “Fresh from the Farm connects children to local farmers and producers, showing just how vital farmers are to our local food economy.”