Granular‘s AcreValue®, a leading online land intelligence solution for U.S. farmers, landowners, and land professionals, has released two game-changing digital tools for farmers, landowners, and their business collaborators to research land and to network -- Claim My Land and Custom Boundaries.
AcreValue is a digital solution from Granular, part of Corteva Agriscience’s digital business platform, provides software to helpmake farming more efficient and profitable, while preserving and enhancing the value of farmland.
With Custom Boundaries, AcreValue users now have the ability to explore and map land across the U.S. by either clicking on an existing real estate tax parcel or by drawing their own property boundary. This is important because land transactions (e.g., renting, buying and selling) don’t always take place along existing property boundaries -- they may include multiple parcels, part of a parcel, or just the tillable acreage.
Adam Litle, Senior Vice President of Revenue for Granular, says Claim My Land offers a first-in-kind digital networking tool for landowners to more quickly and efficiently manage their land investment over time.
“Landowners now have a tool for claiming land as their own and connecting online with others. Landowners need to interact with each other to keep up on local land values and rents. They want an easy way to receive inquiries from farmers interested in renting their land. Or they may be open to selling land or purchasing additional parcels. Now they will have an environment in which to explore all of this and more. These tools reinforce AcreValue as the position as ‘the’ thought leader in the development of innovative digital tools for land markets,” Litle explains.
Madeline Paymer, Senior Product Manager for Granular, adds, “The new Custom Boundaries tool gives our users additional flexibility and a more customizable mapping experience. For example, landowners can use it to explore the best way to divide their land among family members or for potential sale. Or, given this year’s extreme weather, farmers can use the tool to easily outline and calculate Prevent Plant acreages for crop insurance claims.”
AcreValue has over 400,000 registered users, which is the equivalent of 20% of the total number of farming operations in the U.S. As the land rental and sales markets become increasingly digital, these tech-savvy landowners and farmers can have a significant advantage over others in an increasingly competitive land market.