Hello Canola: Growing Momentum, Growing Connections

Apr 20, 2026

As another growing season begins, Alberta Canola is excited to share how the National Canola Marketing Program (NCMP) is continuing to build nationwide consumer trust, one upbeat touchpoint at a time. Now in Year 3, the Hello Canola campaign is stronger than ever, connecting with urban millennial Canadians and shining a bright spotlight on one of Canada’s most important crops.

WHY THIS CAMPAIGN MATTERS FOR GROWERS

Hello Canola isn’t just a fun, friendly marketing effort, it’s a strategic investment in long-term consumer confidence. By meeting Canadians where they spend their time and speaking in the language and formats they prefer, this campaign helps shift public perception from “I’ve heard of canola” to “I’m proud to choose Canadian canola.” Every positive impression contributes to stronger trust in the crop you grow, strengthens our domestic market, and boosts long term demand.

CAMPAIGN PERFORMANCE THAT TURNS HEADS

So far, this year’s paid media performance is turning out to be exceptional. Across platforms like Cluep, Pinterest, and paid search advertising, results are outperforming industry benchmarks. Video view targets have already been surpassed, and paid advertising is driving high intent engagement with standout clickthrough rates.

One of the biggest wins is Sponsored Content, which has delivered over 15 million impressions, exceeding performance goals by more than 4,000 percent.

Lifestyle-focused content continues to resonate with digital audiences, especially in a cost-conscious environment where consumers are seeking practical, trustworthy guidance. Building on these results, NCMP is refining and optimizing creative formats for the next phase, doubling down on what works, especially short-form video on Pinterest, which remains a top performer.

HELLO AGAIN, ABBEY SHARP

A great message becomes even stronger when delivered by a trusted voice. That’s why we’re thrilled to welcome back Registered Dietitian Abbey Sharp, a well-known and credible nutrition communicator with a highly engaged audience. Through a new partnership with Corus, Abbey is bringing approachable, delicious inspiration straight into Canadian homes. Her first segment aired on November 22, perfectly timed alongside the beloved Hallmark Holiday lineup.

Click here to see more...

Video: Cheapest States to Buy Farmland in America

The United States has more than 895 million acres of farmland, which includes all rural land tied to farming operations, from highly fertile Midwest cornfields to vast grazing ranges in the West, as well as the undeveloped rural land, which is often sold as ranches, homesteads, or uncultivated lots. Nowadays investing in rural land is very lucrative even billionaires like Bill Gates, Jeff Bezos, and Warren Buffett have bought up thousands of acres of farmland across America. In contrast to investors, agricultural companies, and business moguls, some buy farmland for their own requisites, like starting a small farmstead, creating a cottage, and becoming self-resilient. In this video we have ranked the top cheapest states to buy farmland according to the per-acre land value, which is accumulated from the United States Department of Agriculture. The USDA’s per-acre land values come from an annual survey, which is cross-checked with actual sales data, appraisals, and market trends to ensure accuracy. So here are The top Cheapest States to Buy Farmland.