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Highlights from the Canadian Cattle Young Leaders Spring Forum

Each spring, Canadian Cattle Young Leaders (CYL) mentees from across Canada gather for the the annual Spring Forum. This three-day event, which was held from May 30 to June 1, 2023 in Calgary, AB and the surrounding area, offered this year's 16 program participants a range of industry tours and training designed to enhance their knowledge and connections in the Canadian beef industry.

One of the key features of the Spring Forum is the speaker sessions throughout the three days, where industry experts shared their insights on various topics. Crystal MacKay of Utensil.ca provided valuable guidance on building your personal and professional brands in agriculture. Dennis Laycraft and Ryder Lee from the Canadian Cattle Association spoke on leadership in the beef industry. Elanco's Chief Animal Welfare Officer, Dr. Michelle Calvo-Lorenzo, joined the young leaders to speak to how we can meet our animal welfare goals by investing in ourselves and our teams. And New Holland's David Zeinstra joined the young leaders at the Vanee Farm Centre in High River, AB to shed light on the latest precision agriculture technology, showcasing innovative approaches to maximize efficiency and productivity.

In an exciting addition to this year's program, young leaders collaborated in groups to tackle farm succession planning problems through a case study competition organized by MNP. Teams analyzed different scenarios of an example farm with financials provided, discussed solutions and financial implications, and presented their findings to a panel of judges. This interactive exercise enabled the young leaders to develop critical thinking and problem-solving skills while addressing real-life challenges in the agricultural sector.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.