How Might Seed Regulatory Modernization Benefit You?

Oct 31, 2022

The seed sector has come together to create a modern regulatory system designed to ensure innovative new varieties come to growers’ fields faster.

Imagine if we could ensure the best new crop varieties in Canada are available to farmers in a timely manner and innovative traits come to Canadian fields safely and more quickly, thereby maintaining farmers’ competitiveness in both domestic and global markets.

An effort to do just that is underway with Seed Regulatory Modernization (SRM), which is ongoing and expected to wrap up in 2025. SRM is an initiative to update Canada’s Seeds Regulations.

The main purpose of the Seeds Regulations is to protect producers and consumers from misrepresentation, prevent the use of low-quality seed and create a level playing field for companies and individuals involved in seed production.

“Seed health is vital to Canada as the first critical link in the agri-food value chain. The seed regulations ensure that quality standards remain high. The regulations provide assurance for quality, traceability, purity and movement,” says Wendy Jahn, national manager of the Canadian Food inspection Agency (CFIA) Seed Section.

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Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."