How Will the UAW Strike Impact Customers' Purchasing Plans?

May 19, 2022

As part of a recent survey from Farm Equipment, conducted from May 3-4, when asked how they anticipated their customers' planned purchases to be impacted by the strike if it lasted 30 days or more, responses from Case IH and New Holland dealers were mixed. Many felt the impact of the strike would do little to affect an already difficult supply chain situation, with one New Holland dealer saying, "My customers already know we are not going to get much until fall anyway, and that was going to be very limited since we are a NH dealer."

Another Case IH dealer agreed, saying, "Equipment is already sold through fall, so impact would be on Q4 2022 / Q1 2023. With equipment already in short supply, I don't think this will change behaviors."

Still others were more concerned about the outcome, where one Case IH dealer stated, "Customers are reaching a point where price increases are starting to be met with less reception. Couple that with the unions demanding more while ag inputs are up and margins are down is not good image. I do not feel this will make my customers want to buy equipment."

More than one CNH dealer mentioned the possibility of their customers moving on to other brands if unable to get equipment from them. "Customers will go to whom ever has the equipment they need/have to have..No inventory no sales," said one New Holland dealer. Another Case IH dealer said, "Our competition (Deere/AGCO) have caught up and are well supplied. This is being used against us at this time."

Source : Farm Equipment

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.