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Jay Willmot champions automated greenhouse for leafy greens

Thanks to Finnish technology, greenhouse-grown lettuce is taking off in Canada. 

The Grower is Digging Deeper behind the September 2025 cover story titled Leafy greens: from commodity to “clean” consumer packaged goods <click title to read> and speaking with Jay Willmot, CEO, Haven Greens. Jay has built a five-acre facility at King City, Ontario with plans to double the footprint.

Launched in April 2025, the state-of-the-art operation integrates water, energy and nutrition expertise with the result that 100,000 pounds of leafy greens are harvested every day. This model of sustainability has attracted retailers and foodservice providers alike, who are now selling red and green lettuce, and blends with arugula and mustards.

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2. Unpacking the Complex Nature of Flavour Chemistry in Pea

Video: 2. Unpacking the Complex Nature of Flavour Chemistry in Pea


>> Guidance for Analyzing Flavour Compounds in Peas
>> Relevance of gustation and somatosensory perceptions in research
>> Strategies for identifying perceptible flavour molecules in peas
>> Importance of sensory-guided approaches
>> Research Highlights: Impact of ultra-high temperature processing and storage conditions on pea protein aroma, Molecular origins of off-tastes in pea, Umami in pea protein – MSG levels in commercial samples and importance of umami-enhancing compounds, NMR methods to evaluate protein-flavour binding behaviour and mechanisms

This video is part of the Pulse Discovery Series: Addressing Flavour Challenges in Pulse Ingredients, an in-depth course exploring flavour drivers, processing considerations, and formulation strategies for pulse ingredients.