John Deere revealed several new autonomous machines during a press conference at CES 2025 to support customers in agriculture, construction, and commercial landscaping. Building on Deere's autonomous technology first revealed at CES 2022, the company's second-generation autonomy kit combines advanced computer vision, AI, and cameras to help the machines navigate their environments.
While each of these industries experiences their own set of challenges, a commonality across all is skilled labor availability.
Agriculture: the American Farm Bureau Federation also estimates there are roughly 2.4 million farm jobs that need to be filled annually.
Construction: Eighty-eight percent of contractors struggle to find skilled labor.
Commercial Landscaping: 86% of landscaping business owners can't find labor to fill open positions.
"Our agriculture, construction, and commercial landscaping customers all have work that must get done at certain times of the day and year, yet there is not enough available and skilled labor to do the work," said Jahmy Hindman, Chief Technology Officer at John Deere. "Autonomy can help address this challenge. That's why we're extending our technology stack to enable more machines to operate safely and autonomously in unique and complex environments. This will not only benefit our customers, but all of us who rely on them to provide the food, fuel, fiber, infrastructure, and landscaping care that we depend on every day."
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