$2 million is available through the Buy BC program
The B.C. government is setting aside money for a program to support local farmers and processors.
$2 million is available for the Buy BC Partnership Program.
This marketing program focuses on building consumer awareness, demand and sales of local products.
Eligibility requirements include being a primary ag producer, processor or industry association.
Eligible activities for the funding include paid advertising, labeling products with the Buy BC logo, and market development expositions.
More than 1,250 businesses use the Buy BC logo to promote more than 9,000 B.C. food and beverage products.
“Buy BC is supporting the people who make up our province’s diverse agriculture and food industry so, together, we can continue to shine a light on many unique and delicious products produced here at home, while strengthening local food systems and economies,” Lana Popham, B.C.’s minister of agriculture and food, said in a Jan. 6 statement.
Not Too Sweet Craft Sodas from Surrey used its portion of funding to redesign packaging and attend a trade show.
“It’s opened the door to a whole new channel, connecting us with more customers than ever and fuelling some truly exciting growth for our business,” Elaine Van, owner of Not Too Sweet Craft Sodas, said in a statement.
Anyone interested in applying for support through the Buy BC Partnership Program has until Jan. 27 to do so.