Katherine Murray Joins A&L Laboratories as Business Development Representative for Quebec

LONDON, ONTARIO -- A&L Canada Laboratories Inc., an innovative leader in agricultural services and technologies, is pleased to announce Katherine Murray will represent the company as Business Development Representative for the province of Quebec effective August 3, 2020.

 

Ms. Murray is a graduate of the University of Guelph with a bachelor's degree in Agriculture, a Graduate Certificate from Iowa State University in Food Safety and Defense, and Member of the Ordre des Agronomes du Quebec (OAQ). Katherine brings great experience from her past roles with multinational companies in the seed and crop protection industries. Katherine's agronomy background and passion for the industry makes her well suited to support the clients of A&L Canada Laboratories. Katherine will be located in the Saint-Jean-sur-Richelieu area of Quebec providing in-field service to clients.

 

"A&L Canada is launching several new products to support growth and sustainability of the agricultural industry. I look forward to having Katherine support our team to bring this next wave of novel services and technologies to our customers," said Nevin McDougall, President & Chief Commercial Officer of A&L Canada Laboratories.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.