The Kansas Beef Council (KBC) had a strong presence at the 2026 UNBOUND Gravel race event in Emporia, engaging with more than 1,500 attendees through an interactive booth experience.
Visitors were invited to spin a prize wheel for a chance to win beef sticks, totes and other branded items, which drew consistent traffic and created natural opportunities for meaningful conversations. KBC staff used those moments to educate riders and fans about how ranchers care for their cattle and the land, including the Flint Hills, which served as the backdrop for the race.
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