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KBC Continues Popular Tailgater Of The Game Contest

The Kansas Beef Council (KBC) will continue its checkoff-funded partnership with Kansas State Athletics through the Tailgater of the Game contest this football season. The popular initiative recognizes outstanding K-State fans who put beef at the heart of their game day celebrations. Whether it’s brisket, steak kabobs or a classic burger, KBC will be spotlighting the tailgaters who make beef the main event. 

Throughout the 2025 football season, one tailgate at each home game will be selected as the Tailgater of the Game, earning a Pit Boss Tabletop Griddle and KBC swag. At the end of the season, KBC will randomly select one of the weekly winners to be named Tailgater of the Season, earning a Pit Boss Smoker and box seats to the final home game.

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Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Video: Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Today’s episode features three guests discussing the similarities and differences between pork production in the United States and Brazil, along with strategies for managing risk in today’s industry while recognizing and acting on opportunities. First, Dr. Anne Caroline de Lara, executive manager of live pig production at Seara Alimentos, a JBS company in Brazil, is joined by Dr. Matthew Turner, head of operations for JBS Live Pork. Together, they discuss how labor, climate and ventilation challenges vary between Brazil and the United States, while underscoring their shared commitment to raising healthy pigs. They also point to lessons producers in both countries can take from one another’s systems and on-farm experiences. Then, Brady Reicks, risk manager at Reicks View Farms, shares his perspective on risk management, drawing from his background in markets and his transition into farming. He discusses how protecting margins varies by operation and offers practical approaches producers can use to make marketing and business decisions with greater confidence rather than hesitation.

Both conversations were recorded at recent industry events focused on swine livability, including the International Conference on Pig Livability and Iowa Swine Day.