KBC Helps Deliver Beef’s Nutrition Story To Healthcare Professionals

Sep 19, 2025

The Kansas Beef Council (KBC), in partnership with NCBA, a contractor to the beef checkoff, has launched a nationwide campaign this fall to deliver toolkits to more than 5,000 family physicians and general practitioners, including more than 100 in Kansas. These toolkits will reach up to 500,000 consumers with trusted, health-related information about beef.

Each toolkit provides evidence-based research showing beef is a high-quality, nutrient-dense protein; clinical takeaways that make it easy for doctors to translate the science into practice; and clear patient handouts that empower families to choose protein-rich, balanced and satisfying foods that support strength and satiety.

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Video: Biosecurity Compliance - Dr. Jean-Pierre Vaillancourt

In this episode of The Swine it Podcast Show Canada, Dr. Jean-Pierre Vaillancourt, professor of veterinary medicine at the University of Montreal, discusses the human side of biosecurity compliance. He explains why protocols often fail when people are tired, unconvinced, undertrained, or working with impractical systems, and how leadership, employee input, technology, feedback, and small incentives can make biosecurity more consistent on swine farms. Listen now on all major platforms!

"Biosecurity only works when people repeatedly do the right thing, and that means the system has to support compliance every day."

Meet the guest: Dr. Jean-Pierre Vaillancourt is a veterinarian and professor of veterinary medicine at the University of Montreal. His work focuses on biosecurity, infectious disease control, and practical risk reduction in animal production systems, with experience across swine and poultry health. Learn more from Dr. Jean-Pierre Vaillancourt on The Swine it Podcast Show Canada, available on all major platforms.