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KLA Member Featured On BIWFD’s “Voices Of The Outdoors”

Natalie Hoagland of J&N Ranch recently was featured in the “Voices of the Outdoors” video series created by the Beef. It’s What’s For Dinner. (BIWFD) brand. Each episode is a collaboration between an outdoor enthusiast and a beef producer, facilitated by BIWFD and state beef council teams to showcase the shared values of caring for the land and experiencing the outdoors. The Kansas Beef Council connected BIWFD with Hoagland for the seventh installment of the series, which is being promoted to consumer audiences across YouTube, social media and streaming TV.

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How Checkoff Dollars Help NCBA Grow Demand

Video: How Checkoff Dollars Help NCBA Grow Demand

One key way the beef industry stimulates demand is through the work of the Beef Checkoff. The one dollar per head checkoff is divided among many great contractors who implement programs in areas like research, promotion, and consumer information.