Kubota Announces Investment in U.S.-based AgTech Startup

May 19, 2022

Kubota Corporation has invested in Parcel THRIVE, Inc. (hereinafter “Parcel”), a U.S. startup company.

Parcel, the Silicon Valley headquartered startup provides a collaboration platform to offer a wide range of products and services in one place throughout the production value chain of mainly fruits, vegetables and nuts from the procurement of equipment, machineries, seeds, fertilizers, and other necessities to the planning and management of farming, the quality evaluation, and hauling after harvesting crops.

As a Co-Founder of Parcel, John Hartnett will also serve as Executive Chairman. John is currently Founder and CEO of SVG Ventures|THRIVE where Kubota is a current Corporate Partner. Parcel will leverage THRIVE’s existing ecosystem and extensive network within the AgriTech sector to promote alliances with various growers, startup companies and other industry players.

Through this investment, Kubota will strengthen its alliance with Parcel and accelerate the development of a platform that can realize greater efficiency and optimization in the production value chain for fruits, vegetables, nuts and other specialty crops.

Source : Farm Equipment

Video: Farmers: Stop Letting Risk Steal Your Profit — These New Insurance Tools Change the Game

Volatile markets. Unpredictable weather. Tight margins. Farming has never carried more risk—but now, you have smarter ways to protect your operation.
In this interview, Chris Corbett, Sales Manager at AGi3, breaks down a new generation of insurance solutions built specifically for today’s farm businesses: ForwardProtect — Protect your grain operation from the double hit of yield shortfalls and rising prices when forward contracts can’t be filled.
AgriEnhance — Take control of your crop risk plan with flexible yield coverage and whole-farm revenue protection tailored to your operation.
FarmElevate — A modern approach to farm insurance, combining deep ag expertise with advanced technology to protect your property, equipment, and liability.
These aren’t traditional policies—they’re strategic tools designed to protect your margins, stabilize cash flow, and give you confidence in uncertain markets.
If you’re serious about managing risk and protecting your bottom line, this is a must-watch.