LinkedIn: best practices to develop relationships in this B-B space

Jun 24, 2025

LinkedIn, a professional social media platform, has gained popularity in recent years for business-to-business interaction. Did you know that as of January 2025, there were 27.4 million users in Canada. It’s the third largest social media platform in Canada after Facebook and Instagram. Users skew to a younger demographic – 43 per cent are aged 25-34.

Your relationships with retailers need to be cultivated often, in different places. And LinkedIn can be a great opportunity for 10-12 touchpoints through the year.

It’s a space to share wins, celebrate other people and position yourself as an expert in your category. Our experience has been you will build relationships if you share and celebrate, however you will alienate people if you sell. We do see people who try to sell in this space but would not recommend it.

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Video: Residue Management

Residue Management conservation practice manages the amount, orientation, and distribution of crop and other plant residue on the soil surface year-round while limiting soil-disturbing activities used to grow and harvest crops in systems where the field surface is tilled prior to planting. This video explores how Ryan McKenzie implemented this conservation practice on his farm in Samson, Alabama.

Practice benefits:

• Increases organic matter

• Improves air quality

• Decreases energy costs

• Reduces erosion

• Improves soil health

The Conservation at Work video series was created to increase producer awareness of common conservation practices and was filmed at various locations throughout the country. Because conservation plans are specific to the unique resource needs on each farm and also soil type, weather conditions, etc., these videos were designed to serve as a general guide to the benefits of soil and water conservation and landowners should contact their local USDA office for individual consultation.