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Manitoba Pork Launches New Sustainability Framework Signaling Industry Leadership

Manitoba’s pork sector has taken a major step forward with the introduction of a new sustainability framework designed to guide long-term progress in environmental stewardship, economic strength, animal care, and public trust.

Titled Building a Sustainable Future, the framework is designed as a living roadmap that reflects where the industry stands today — and where it is headed tomorrow. Rather than responding to pressure or perception, this initiative sets the tone for leadership, innovation, and accountability.

Five Strategic Pillars Driving the Future of Pork

The framework is organized around five pillars that reflect the full scope of modern pork production:

  • Economic Growth & Innovation

  • Environmental Responsibility

  • People, Community & Culture

  • Animal Care & Food Safety

  • Industry Engagement & Transparency

Each pillar includes clear goals that connect producers, processors, and industry stakeholders with a shared vision: continuous improvement supported by measurable outcomes.

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