The Canadian Roundtable for Sustainable Beef (CRSB) is proud to announce support from McDonald’s Canada and Cargill for its CRSB Council Youth Position, reinforcing their commitment to sustainability and amplifying the voices of young leaders in the Canadian beef industry. The position, an Ex-Officio (non-voting) role established in 2025, was added to the CRSB Council to ensure youth perspectives are represented and embedded in our approaches to beef sustainability now and in the future. This financial support for the position provided by McDonald’s Canada and Cargill will enable full participation in CRSB Council, member and other events for the next three years.
The objectives of this CRSB Council youth position are to provide a platform for youth to actively participate in and contribute youth perspectives to the CRSB; to learn from, engage and collaborate with the multi-stakeholder representatives on the CRSB Council, and to provide youth governance experience and mentorship opportunities. The first candidate, Laura Buss, was recommended through a nomination process in coordination with the Canadian Cattle Youth Council.
“I am thrilled to represent youth in the beef industry on a council that brings together such diverse perspectives from across the sector, says Laura Buss. The funding support to travel and meet with CRSB members in-person is particularly exciting, as I’ve learned that these face-to-face collaborations are where the most impactful work happens.”
“This partnership reflects our shared vision of continuous improvement and collaboration,” said Ryan Beierbach, CRSB Chair and beef farmer from SK, who participated in the Canadian Cattle Young Leaders program as part of his beef industry leadership journey. “Empowering youth and providing them a voice is important to ensure sustainability remains a priority for generations to come.”
“Youth engagement is critical to driving innovation and long-term sustainability in Canadian beef,” said Sam Hamam, Head of Supply Chain for McDonald’s Canada. “By supporting this position, we’re investing in the next generation of leaders who will help shape a resilient and sustainable beef industry.”
“A resilient beef supply chain depends on collaboration across generations,” said Kristine Tapley, Director of Sustainability, Food North America – Customer Engagement at Cargill. “Supporting youth leadership through the CRSB helps strengthen the long-term sustainability of Canadian beef and contributes to building a more food-secure world.”
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