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More Control, Less Rush: Using Cash Advances to Strengthen Marketing Decisions

Farming is one of the most capital-intensive businesses in Canada. Seed, fuel, fertilizer and land costs go out months before crop revenue comes in. And while yields and markets can fluctuate, input costs are constant and high.

That’s why cash flow strategy matters as much as production strategy. In the final presentation of our Roots to Results Webinar Series, Manitoba Crop Alliance (MCA) COO Darcelle Graham shared how an Advance Payments Program (APP) cash advance from MCA can serve as a practical, flexible tool to strengthen marketing power and reduce borrowing costs.

Turn Cash Flow Pressure into Marketing Power

The APP provides access to capital based on up to 50 per cent of your anticipated or stored production value. That means you don’t have to sell grain just to cover spring bills.

Implementation

Map out your 12- to 18-month cash flow needs. If input or rent payments are driving early sales, consider whether an advance could bridge the gap and let you market when prices improve.

Capture Interest Savings That Stay on Your Farm

The federal government covers the interest on the first $100,000 advanced (or up to $500,000 for canola only in 2026). That can translate into thousands of dollars in savings compared to traditional borrowing.

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The Crop Planning Tool That Could Change Your Bottom Line!

Video: The Crop Planning Tool That Could Change Your Bottom Line!

Every growing season begins with hundreds of high-stakes decisions. But what if you could test those decisions before they cost you real money?
In this episode of Ag Tech with Andrew, I sit down with Landon Fahlman from AgExpert to discuss the launch of CropPlan+—an innovative crop planning tool designed to help farmers turn their own farm data into smarter, more profitable decisions.

We explore how growers can:
Test unlimited crop planning scenarios before the season begins.
Track costs, profitability, and breakeven prices in real time.
Compare projected versus actual performance throughout the season.
Use historical farm data—not generic averages—to make more confident decisions.
Leverage the AgExpert Assistant for personalized insights from anywhere, even from the cab.
Whether you're growing corn, soybeans, wheat, canola, or other crops, this conversation is packed with practical insights on reducing risk, improving profitability, and making every acre count.
If you're looking for ways to farm smarter—not just harder—this is an interview you won't want to miss.