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NCBA Supports Legislation to Expand Local Beef Sales

The National Cattlemen’s Beef Association (NCBA) announced continued support for the Direct Interstate Retail Exemption for Certain Transactions (DIRECT) Act. This legislation introduced by Sens. Roger Marshall (R-KS), Tommy Tuberville (R-AL), and Cindy Hyde-Smith (R-MS) would increase marketing opportunities for smaller meat processors and give consumers more options to buy local beef.

“The cattle business benefits greatly from expanding marketing opportunities, and the DIRECT Act opens the door to the growing number of cattle producers who seek to grow their market across state lines,” said NCBA President and Nebraska cattleman Buck Wehrbein. “The increased market exposure for those cattlemen and women who are selling beef direct to consumers adds value and provides tremendous benefit for our farmers and ranchers.”

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Season 6, Episode 7: Takeaways from the Second International Conference on Pig Livability

Video: Season 6, Episode 7: Takeaways from the Second International Conference on Pig Livability

This year’s conference fostered open, engaging conversations around current research in the swine industry, bringing together hundreds of attendees from 31 states and six countries. Two leaders who helped organize the event joined today’s episode: Dr. Joel DeRouchey, professor and swine extension specialist in the Department of Animal Sciences and Industry at Kansas State University, and Dr. Edison Magalhaes, assistant professor in the Department of Animal Sciences at Iowa State University. They share key takeaways from the conference, including the importance of integrating data when evaluating whole-herd livability, building a culture of care among employees and adopting new technologies. Above all, the discussion reinforces that this industry remains, at its core, a people business.