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NCBA Supports Legislation to Expand Local Beef Sales

The National Cattlemen’s Beef Association (NCBA) announced continued support for the Direct Interstate Retail Exemption for Certain Transactions (DIRECT) Act. This legislation introduced by Sens. Roger Marshall (R-KS), Tommy Tuberville (R-AL), and Cindy Hyde-Smith (R-MS) would increase marketing opportunities for smaller meat processors and give consumers more options to buy local beef.

“The cattle business benefits greatly from expanding marketing opportunities, and the DIRECT Act opens the door to the growing number of cattle producers who seek to grow their market across state lines,” said NCBA President and Nebraska cattleman Buck Wehrbein. “The increased market exposure for those cattlemen and women who are selling beef direct to consumers adds value and provides tremendous benefit for our farmers and ranchers.”

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CEO’s of the Industry with Patrick Joyce from Passel Farms

Video: CEO’s of the Industry with Patrick Joyce from Passel Farms

CEOs of the Industry, Jim Eadie sits down with Patrick Joyce of to discuss the rapid growth and evolution of one of the pork industry’s emerging large-scale operations.

The conversation explores the integration of Cactus Family Farms, the operational challenges of managing a multi-state farrow-to-finish system, and how Passel Farms is balancing scale with culture, leadership, and community impact through initiatives like Passel Provides.

Patrick also shares insights on Prop 12 repopulation projects, innovation in swine production, sustainability, animal welfare, and the future direction of the pork industry over the next decade.