NCBA Thanks President Biden, Secretary Vilsack for Taking Vital Steps to Strengthen Cattle and Beef Supply Chain

Jul 13, 2021

Today, President Biden signed an executive order which initiates several federal rulemakings and commits $500 million to expanding processing capacity in the beef industry. The National Cattlemen's Beef Association (NCBA) thanked President Biden and U.S. Department of Agriculture (USDA) Secretary Vilsack for acting rapidly to address key concerns impacting cattle and beef producers.

NCBA welcomed the announcement of rulemakings to improve the accuracy of the "Product of the USA" beef label and implement a $500 million-strategy to expand processing capacity as vital steps toward a more resilient industry supply chain.

“NCBA’s top priority in Washington is pushing for policies that strengthen the business climate for our producers,” said Vice President of Government Affairs Ethan Lane. “We thank President Biden and Secretary Vilsack for the leadership and swift action they've shown on some of the top issues impacting our producers, including ‘Product of the USA’ labeling and grants to expand regional, independent processing capacity. Today’s executive order is a vital next step toward securing a steady beef supply chain, and increasing opportunities for profitability for our producers. We have actively engaged the administration on these issues thus far, and we will continue to advocate for the needs of American cattle producers as the rulemaking processes begin.”

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Video: CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

“From Pork Production to Performance Nutrition: A Candid Conversation with One of the Industry’s Most Unconventional Thinkers”

CEOs of the Industry, we sit down with Rob Brenneman, the visionary behind Brenneman Pork, for an unfiltered, in-depth conversation on leadership, survivability, nutrition, and the future of pig farming.

Rob shares how a deep-rooted commitment to **health—both animal and personal—**drives his philosophy and decision-making. From reshaping pork nutrition and advocating for the return of well-marbled, flavorful pork to confronting the ongoing battle with PRRS and other health threats, Rob’s insights reflect decades of hands-on experience and bold innovation.

Key themes include: Nutrition Reimagined: Why the industry went off course—and how Brenneman Pork is leading change by prioritizing gut health, fat quality, and real performance.

Health & Survivability: Rob’s take on biosecurity, disease management, and the systems and protocols that protect both pigs and profitability.

Well-Marbled Pork as Premium Protein: The science, consumer insights, and culinary feedback behind Rob’s mission to reintroduce pork as a premium, flavorful protein.

Sustainability & Farm Culture: How Brenneman Pork balances environmental responsibility with day-to-day positivity and resilience.

Generational Impact: Strategies to attract, inspire, and retain the next wave of pork producers with pride and purpose.

Plus, a fast-paced finale where Rob shares his top pork pick, leadership lessons, and what he’d change overnight in the industry.

Whether you're a producer, nutritionist, policymaker, or future leader, this episode offers a masterclass in where pork production is headed—and how visionaries like Rob are shaping it.