New Electrification Unit Launched by Yanmar for Off-Highway Segment

Apr 10, 2025

Yanmar has announced that the company is set to officially launch a new organization dedicated to advancing electrification in the compact off-highway segment. This new Electrification Unit, which will commence operations this month, in April 2025, will focus on delivering a diverse portfolio of e-powertrain solutions, including batteries and eDrives.

As a component manufacturer, supplier, and integrator, the new unit will work closely with Yanmar’s long-standing customers to electrify applications such as excavators, wheel loaders, and other industrial machinery, according to a news release issued by the Yanmar Holdings Co., Ltd. It further reported that the new Electrification Unit will concentrate on three primary product areas: Yanmar-branded industrial machinery, machinery for OEMs, and components and e-powertrains for industrial machinery. By advancing these key sectors, the unit aims to drive innovation and reinforce Yanmar’s leadership in the transition to zero-emission solutions.

“This initiative is a major milestone in Yanmar’s commitment to realizing our brand statement, “A Sustainable Future.” The development of e-powertrains is crucial for adapting the expertise we have built with diesel engines to a broader range of applications beyond just construction and agricultural machinery, and it represents an important step towards achieving carbon neutrality.” said Tetsuya Yamamoto, Chief Operating Officer, Yanmar Holdings. “As we face the challenges of climate change and strive for a sustainable society, it is essential to accelerate the development and adoption of electric powertrains that not only enhance product performance but also contribute to a cleaner, more sustainable future.”

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Video: Why Your Food Future Could be Trapped in a Seed Morgue

In a world of PowerPoint overload, Rex Bernardo stands out. No bullet points. No charts. No jargon. Just stories and photographs. At this year’s National Association for Plant Breeding conference on the Big Island of Hawaii, he stood before a room of peers — all experts in the science of seeds — and did something radical: he showed them images. He told them stories. And he asked them to remember not what they saw, but how they felt.

Bernardo, recipient of the 2025 Lifetime Achievement Award, has spent his career searching for the genetic treasures tucked inside what plant breeders call exotic germplasm — ancient, often wild genetic lines that hold secrets to resilience, taste, and traits we've forgotten to value.

But Bernardo didn’t always think this way.

“I worked in private industry for nearly a decade,” he recalls. “I remember one breeder saying, ‘We’re making new hybrids, but they’re basically the same genetics.’ That stuck with me. Where is the new diversity going to come from?”

For Bernardo, part of the answer lies in the world’s gene banks — vast vaults of seed samples collected from every corner of the globe. Yet, he says, many of these vaults have quietly become “seed morgues.” “Something goes in, but it never comes out,” he explains. “We need to start treating these collections like living investments, not museums of dead potential.”

That potential — and the barriers to unlocking it — are deeply personal for Bernardo. He’s wrestled with international policies that prevent access to valuable lines (like North Korean corn) and with the slow, painstaking science of transferring useful traits from wild relatives into elite lines that farmers can actually grow. Sometimes it works. Sometimes it doesn’t. But he’s convinced that success starts not in the lab, but in the way we communicate.

“The fact sheet model isn’t cutting it anymore,” he says. “We hand out a paper about a new variety and think that’s enough. But stories? Plants you can see and touch? That’s what stays with people.”

Bernardo practices what he preaches. At the University of Minnesota, he helped launch a student-led breeding program that’s working to adapt leafy African vegetables for the Twin Cities’ African diaspora. The goal? Culturally relevant crops that mature in Minnesota’s shorter growing season — and can be regrown year after year.

“That’s real impact,” he says. “Helping people grow food that’s meaningful to them, not just what's commercially viable.”

He’s also brewed plant breeding into something more relatable — literally. Coffee and beer have become unexpected tools in his mission to make science accessible. His undergraduate course on coffee, for instance, connects the dots between genetics, geography, and culture. “Everyone drinks coffee,” he says. “It’s a conversation starter. It’s a gateway into plant science.”

New Electrification Unit Launched by Yanmar for Off-Highway Segment

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Video: Why Your Food Future Could be Trapped in a Seed Morgue

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