Cereals Canada was finally able to resume its annual New Wheat Crop Trade and Technical Missions after a two year pause.
During December and January four delegations travelled to 15 countries including Asia, Latin America, Europe, Africa, and the Gulf Region.
The chief executive officer for Cereals Canada, Dean Dias says over the past two years their team has done an excellent job presenting the information to customers in an online-only format.
He points out that one of their great strengths is building relationships and that's what makes these in-person Trade and Technical sessions so important.
Representatives from Cereals Canada, the Canadian Grain Commission, as well as Canadian grain farmers and exporters shared information with buyers, millers, bakers and processors on the 2022 wheat crop.
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