New wheat crop trade and technical missions return with in-person sessions

Feb 02, 2023

Cereals Canada was finally able to resume its annual New Wheat Crop Trade and Technical Missions after a two year pause.

During December and January four delegations travelled to 15 countries including Asia, Latin America, Europe, Africa, and the Gulf Region.

The chief executive officer for Cereals Canada, Dean Dias says over the past two years their team has done an excellent job presenting the information to customers in an online-only format.

He points out that one of their great strengths is building relationships and that's what makes these in-person Trade and Technical sessions so important.

Representatives from Cereals Canada, the Canadian Grain Commission, as well as Canadian grain farmers and exporters shared information with buyers, millers, bakers and processors on the 2022 wheat crop.

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Video: Why Invest in Canada’s Seed Future? | On The Brink: Episode 3

Darcy Unger just invested millions to build a brand-new seed plant on his farm in Stonewall, Manitoba so when it’s time for his sons to take over, they have the tools they need to succeed.

Right now, 95% of the genetics they’ll be growing come from Canadian plant breeders.

That number matters.

When fusarium hit Western Canada in the late 90s, it was Canadian breeders who responded, because they understood Canadian conditions. That ability to react quickly to what’s happening on Canadian farms is exactly what’s at risk when breeding programs lose funding.

For farmers like Darcy, who have made generational investments based on the assumption that better genetics will keep coming, the stakes are direct and personal.

We’re on the brink of decisions that will shape our agricultural future for not only our generation, but also the ones to come.

What direction will we choose?

On The Brink is a year-long video series traveling across Canada to meet the researchers, breeders, farmers, seed companies, and policymakers shaping the future of Canadian plant breeding. Each week, a new story. Each story, a piece of the bigger picture.

Episode 3 is above. Follow Seed World Canada to catch every episode, and tell us: Do you think the next generation will have the tools they need to success when they takeover? How is the future going to look?