Ontario Organic Council Welcomes Dr. Erica Shelley as New Executive Director

Nov 13, 2024

The Ontario Organic Council (OCO), The Voice for Organics in Ontario, is thrilled to announce the appointment of Dr. Erica Shelley as our new Executive Director. Dr. Shelley brings a wealth of experience and a deep commitment to advancing sustainable agriculture and organic practices across Ontario.

For over 15 years, Dr. Shelley has been at the forefront of agricultural innovation as the CEO of Best for Bees. Her pioneering work in bee vectoring and biological controls has focused on improving bee and crop health, establishing her as a recognized leader in sustainable beekeeping and organic farming. Through her close work with farmers across Ontario on pollinator consultation projects, Dr. Shelley has gained a deep understanding of the complexities of agriculture, enabling her to effectively address the challenges and opportunities in the organic sector.

“We are delighted to welcome Erica to the OCO team. Erica brings not only important and relevant experience as an entrepreneur in Ontario’s agrifood sector but also a passionate and positive outlook that embodies OCO’s values,” says Krysten Cooper, OCO’s board president.

Dr. Shelley’s expertise and leadership will be instrumental in advancing OCO’s mission to support the growth of Ontario’s organic sector. We believe that Erica’s skills will help support key initiatives around advocacy, research, farmer support, collaboration, and public engagement. Her background aligns with OCO’s commitment to advocating for policies that uphold the integrity of the organic system, conducting data-driven research that benefits the sector, supporting farmers in adopting and expanding organic practices, fostering valuable connections across the value chain, and raising public awareness about the benefits of organic products.

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Video: Why Your Food Future Could be Trapped in a Seed Morgue

In a world of PowerPoint overload, Rex Bernardo stands out. No bullet points. No charts. No jargon. Just stories and photographs. At this year’s National Association for Plant Breeding conference on the Big Island of Hawaii, he stood before a room of peers — all experts in the science of seeds — and did something radical: he showed them images. He told them stories. And he asked them to remember not what they saw, but how they felt.

Bernardo, recipient of the 2025 Lifetime Achievement Award, has spent his career searching for the genetic treasures tucked inside what plant breeders call exotic germplasm — ancient, often wild genetic lines that hold secrets to resilience, taste, and traits we've forgotten to value.

But Bernardo didn’t always think this way.

“I worked in private industry for nearly a decade,” he recalls. “I remember one breeder saying, ‘We’re making new hybrids, but they’re basically the same genetics.’ That stuck with me. Where is the new diversity going to come from?”

For Bernardo, part of the answer lies in the world’s gene banks — vast vaults of seed samples collected from every corner of the globe. Yet, he says, many of these vaults have quietly become “seed morgues.” “Something goes in, but it never comes out,” he explains. “We need to start treating these collections like living investments, not museums of dead potential.”

That potential — and the barriers to unlocking it — are deeply personal for Bernardo. He’s wrestled with international policies that prevent access to valuable lines (like North Korean corn) and with the slow, painstaking science of transferring useful traits from wild relatives into elite lines that farmers can actually grow. Sometimes it works. Sometimes it doesn’t. But he’s convinced that success starts not in the lab, but in the way we communicate.

“The fact sheet model isn’t cutting it anymore,” he says. “We hand out a paper about a new variety and think that’s enough. But stories? Plants you can see and touch? That’s what stays with people.”

Bernardo practices what he preaches. At the University of Minnesota, he helped launch a student-led breeding program that’s working to adapt leafy African vegetables for the Twin Cities’ African diaspora. The goal? Culturally relevant crops that mature in Minnesota’s shorter growing season — and can be regrown year after year.

“That’s real impact,” he says. “Helping people grow food that’s meaningful to them, not just what's commercially viable.”

He’s also brewed plant breeding into something more relatable — literally. Coffee and beer have become unexpected tools in his mission to make science accessible. His undergraduate course on coffee, for instance, connects the dots between genetics, geography, and culture. “Everyone drinks coffee,” he says. “It’s a conversation starter. It’s a gateway into plant science.”

Ontario Organic Council Welcomes Dr. Erica Shelley as New Executive Director

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Video: Why Your Food Future Could be Trapped in a Seed Morgue

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