GUELPH – At a time when food security has been vaulted into high importance, and when more people are asking where their food comes from, Ontario Pork is proud to launch its own news channel called Ontario Pork News (OP News).
This online news channel will feature thought-provoking, and untold human-interest stories from the people who help put food on your plate. The stories featured on OP News will be similar to the reporting you might see on television news programs.
“Across Ontario there are thousands of people who each day put in an incredible amount of hard work to feed Ontario and the world,” said John de Bruyn, Chair of the Ontario Pork Board of Directors. “We want to share these stories and celebrate these people. Ontario Pork News will be that conduit for us to tell the positive stories happening across the industry.”
From farmers to butchers, chefs to restaurant owners, truckers to veterinarians, nutritionists to processors, OP News will follow the outstanding work of the people who are not only feeding Ontario but also the world.
Each story will be posted on our newly created YouTube channel https://www.youtube.com/@ontarioporknews and a new video will be posted every two weeks. Each story will also be shared across all our social media accounts to engage a wide range of viewers.
“There are so many misconceptions about agriculture floating around and there really isn’t a countering voice”, said Steff Lebrocq, Meat Manager at Market Fresh in Guelph. “With so many jobs in agriculture available, I believe Ontario Pork News will be a great way to showcase the many great professions in agriculture while highlighting all of the positive contributions of the agricultural industry.”
Whether it's a focus on successful farming operations, ensuring healthy animals and safe food, fostering a sustainable environment, or building strong communities and people, Ontario Pork News is dedicated to sharing positive and informative stories from the numerous people and their families who are feeding our communities.
The goal of Ontario Pork News is to shine a positive light on the agriculture community and give a voice to our supply chain heroes. Our first story will feature a pork farming family from Lambton County who recently experienced an unimaginable loss. Through the loss of their son, the Bergsmas’ have created a mental health charity and are hoping to turn their tragedy into a triumph for someone else.
Source : Ontario Pork