PEI POTATO BOARD LAUNCHES VIGNETTES

Jan 15, 2020

It takes an Island. This memorable tag line underscores the uniqueness of Prince Edward Island potatoes in seven vignettes to be released in 2020. The project is a spin-off of an advertising campaign launched in 2017.

Even in Prince Edward Island with a small population of 157,000, there are consumers who are misinformed about potato production. This outreach project is designed to put consumers in touch with how potatoes are grown.

"I've had some good friends that are very smart that don't know how potatoes come out of the ground," says Mark Phillips, marketing specialist, PEI Potato Board.

The seven videos address the themes of introducing the PEI potato industry, planting, growing, harvesting, grading, family traditions and uniqueness.

For the planting video, go here: https://bit.ly/2FIg1Gf

For the harvesting video, go here: https://bit.ly/39Zp8QC

Source : PEI

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.