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Pork is center of plate in new consumer campaign

Pork producers and industry stakeholders agree that demand needs to be the industry’s top priority. Thus, NPB is investing significantly in growing demand and launching a new consumer campaign this spring to ensure pork remains relevant and desirable in the marketplace.

Today, Dr. David Newman, senior vice president for market growth at the National Pork Board, and Jesse Heimer, NPB board member and Missouri pork producer, are talking about the Checkoff’s most recent work to build a bigger appetite for pork here at home.

 

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Industry–University Collaborations in Swine Research - Dr. Jordan Gebhardt and Matt Einarson

Video: Industry–University Collaborations in Swine Research - Dr. Jordan Gebhardt and Matt Einarson

In this episode of The Swine it Podcast Show, Dr. Jordan Gebhardt from Kansas State University and Matt Einarson from SAM Nutrition explore how academic–industry partnerships are driving innovation in swine nutrition. They share how collaborations support graduate training, create credibility, and translate research into practical strategies for producers. Discover real trial outcomes, sustainability initiatives, and why bridging science with industry is essential for the future. Listen now on all major platforms!

"The partnership with universities allows research to stay current, answering real questions that nutritionists and producers are asking today." - Dr. Jordan Gebhardt

Meet the guest: Dr. Jordan Gebhardt / jordan-gebhardt-9a6b4b120 , Associate Professor of Swine Production at Kansas State University, combines expertise in veterinary medicine and applied swine nutrition to improve herd health and productivity through research and student training. Matt Einarson / matt-einarson-7a00a123 , Vice President of Sales and Business Development North America at SAM Nutrition, brings more than two decades of leadership in global agribusiness, specializing in strategy, market development, and feed innovation.