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Pork is center of plate in new consumer campaign

Pork producers and industry stakeholders agree that demand needs to be the industry’s top priority. Thus, NPB is investing significantly in growing demand and launching a new consumer campaign this spring to ensure pork remains relevant and desirable in the marketplace.

Today, Dr. David Newman, senior vice president for market growth at the National Pork Board, and Jesse Heimer, NPB board member and Missouri pork producer, are talking about the Checkoff’s most recent work to build a bigger appetite for pork here at home.

 

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Trade Uncertainty and Pork Growth - Cam Dahl

Video: Trade Uncertainty and Pork Growth - Cam Dahl


In this episode of The Swine it Podcast Show Canada, Cam Dahl, General Manager of Manitoba Pork Council, discusses how trade uncertainty affects growth across Canadian pork production. He explains why CUSMA, market diversification, non-tariff barriers, access to capital, labor needs, and producer advocacy all matter as the industry plans for investment, exports, and long-term competitiveness. Listen now on all major platforms!

"Trade uncertainty makes access to capital difficult when producers and processors are ready to invest and grow."

Meet the guest: Cam Dahl / cam-dahl-58115832 is the General Manager of Manitoba Pork Council. He has extensive leadership experience across Canadian agriculture, including Cereals Canada, the Canada Grains Council, Manitoba Beef Producers, and the Canadian Grain Commission. His work focuses on policy, advocacy, trade, business development, and strengthening market opportunities for Canadian producers. Learn more from Cam Dahl on The Swine it Podcast Show Canada, available on all major platforms.