The "Premium European Products: Better Knowledge, Better Choices" campaign, co-funded by the European Union and implemented by the National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC), continued to strengthen its presence in Canada throughout 2025, achieving significant milestones and increasing visibility. The program successfully introduced new European products and expanded its reach, raising awareness among Canadian consumers and trade professionals of the quality, authenticity, and traditions behind Europe's premium foods.
Running from 2024 to 2027, the campaign is designed to enhance the global presence of these products through a four-pillar strategy:
- Raising awareness of heritage and excellence.
- Enhancing consumer recognition to build stronger brand identity.
- Encouraging consumption by highlighting versatility and appeal.
- Driving exports to secure long-term international growth and competitiveness.
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