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Pure Flavor expands in southeastern U.S.

Pure Flavor, headquartered in Leamington, Ontario, is investing in the future of fresh produce with a 25-acre expansion of its state-of-the-art Southern Flavor Farms greenhouse in Georgia. The expansion further strengthens the company’s commitment to growing with purpose and providing families and retailers with consistent access to fresh, flavourful, and high-quality vegetables year-round.

The new facility will feature advanced Controlled Environment Agriculture (CEA) systems designed to optimize crop growth while minimizing environmental impact. Equipped with cutting-edge technology, it represents the next step in high-tech growing for fresh produce.

“Pure Flavor is committed to advancing greenhouse growing in a way that ensures consistency, flavour, and availability for families all year long,” said Jamie Moracci, oresident, Pure Flavor. “This expansion in Georgia reinforces our focus on innovation, growth, and sustainability in every acre we grow.”

Georgia has become a cornerstone of the company’s growth strategy. The region’s climate, infrastructure and proximity to key markets across the southeastern United States make it an ideal hub for year-round greenhouse growing. By expanding production here, Pure Flavor can provide fresher, more consistent produce, respond quickly to the needs of both retailers and consumers, and strengthen the regional footprint.

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We cover: today I am so excited to share this conversation with my buddy Eric Nordell of Beech Grove Farm in Pennsylvania to chat about, well, a lot of things. Eric and his wife Anne have run beech grove farm since 1983 and they do things a little differently (like farming with horses) but they dry farm which we discuss, they use some cover crops in the paths in interesting ways (also discussed) and in fact, we get into a whole digression about their deer fencing that you’re gonna wanna hear.