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Pure Flavor expands in southeastern U.S.

Pure Flavor, headquartered in Leamington, Ontario, is investing in the future of fresh produce with a 25-acre expansion of its state-of-the-art Southern Flavor Farms greenhouse in Georgia. The expansion further strengthens the company’s commitment to growing with purpose and providing families and retailers with consistent access to fresh, flavourful, and high-quality vegetables year-round.

The new facility will feature advanced Controlled Environment Agriculture (CEA) systems designed to optimize crop growth while minimizing environmental impact. Equipped with cutting-edge technology, it represents the next step in high-tech growing for fresh produce.

“Pure Flavor is committed to advancing greenhouse growing in a way that ensures consistency, flavour, and availability for families all year long,” said Jamie Moracci, oresident, Pure Flavor. “This expansion in Georgia reinforces our focus on innovation, growth, and sustainability in every acre we grow.”

Georgia has become a cornerstone of the company’s growth strategy. The region’s climate, infrastructure and proximity to key markets across the southeastern United States make it an ideal hub for year-round greenhouse growing. By expanding production here, Pure Flavor can provide fresher, more consistent produce, respond quickly to the needs of both retailers and consumers, and strengthen the regional footprint.

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A cold snap swept across west central Minnesota and eastern South Dakota, bringing frost, fog, and temperatures dipping into the 20s—raising urgent questions about early crop damage.

Pioneer Agronomist Eric Rice breaks down what those overnight temperatures could mean for emerged corn and soybeans, how to assess frost injury, and why patience is key before making any replant decisions. Learn the critical differences between corn and soybean growing points, what cosmetic vs. serious damage looks like, and how last week’s high winds may also be influencing what you’re seeing in the field.

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• Why waiting 4–5 days before assessing stand loss matters

• When to contact your local Pioneer agronomist or sales representative